| 运动品牌巨头召集媒介比稿 | 
								
																										
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											| 
													
														|   |  | US$300m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Carat |  
																						| Starcom |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| MediaCom | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$200m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | 	 Fallon |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Deutsch | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$100m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | PHD |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Initiative | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$100m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Mediahub | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$100m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Digital |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | 	 Tracey Locke |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Big Spaceship | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$100m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Media |  |  
																					
																						|  |  Social |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | 
 |  
																				|  |  
																				| Incumbent | McCann Worldgroup |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$54m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Spark Foundry |  
																				|  |  
																					| Participating Agencies |  
																						|  |  
																						| Spark Foundry |  
																						|  |  
																						| Wavemaker |  
																						|  |  
																						| Mediacom | 
																									WINNER
																									   |  
																						|  |  
																						| 360i |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Digital |  |  
																					
																						|  |  Media |  |  
																					
																						|  |  ASEAN |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| MullenLowe | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  Singapore |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | 
 |  
																				|  |  
																				| Incumbent | Havas Media |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| OMG | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  SEA |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| 72andSunny | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | 	 Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| JWT | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$20m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  PR |  |  
																					
																						|  |  China | HK |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | 	 Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| WE Red Bridge | 
																									WINNER
																									   |  
																					|  |  |  |  |