| Media Accounts Shift in Adland - Disney, TripAdvisor, Diageo, Levi's |
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Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis Groupe win big in Disney's $2.2 billion media review, with both holding companies creating bespoke units for the account, while TripAdvisor has selected Havas as its global media agency. On the Creative front, Ogilvy wins Groupon for global and Accenture brings creative in-house with Droga5. |
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US$2,200m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
OMG |
Mindshare |
Carat |
Horizon |
Zenith |
Assembly |
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Participating Agencies
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WPP
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WINNER
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OMG
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WINNER
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IPG
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Publicis
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WINNER
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Dentsu
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Horizon
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US$500m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Havas Media
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WINNER
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US$320m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Dentsu Aegis |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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In Review
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US$150m |
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Digital |
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US |
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Consultant
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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In Review
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US$100m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
OKRP |
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Participating Agencies
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Undisclosed
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Ogilvy
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WINNER
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US$100m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
TBWA |
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Participating Agencies
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Undisclosed
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In-house (Droga5)
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WINNER
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US$100m |
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Media |
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US |
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Consultant
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None
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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UM
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WINNER
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US$80m |
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Creative |
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Media |
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Asia |
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Consultant
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Incumbent |
Multiple |
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Participating Agencies
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Undisclosed
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Ogilvy
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WINNER
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OMR
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WINNER
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OMG
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WINNER
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US$50m |
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Digital |
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Social |
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Asia Pacific |
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Consultant
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None
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Incumbent |
iProspect |
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Participating Agencies
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Undisclosed
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Artefact
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WINNER
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