| 全球媒介比稿业务增加 |
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今年第三季度，众多品牌召集媒介比稿。其中规模最大的当属福特汽车（Ford）召集的创意及媒介比稿。福特汽车（Ford）宣布 BBDO（天联广告）为其新的全球领衔创意商。此次比稿结果对 WPP 带来重击。WPP旗下的 Blue 仍是福特汽车（Ford）代理团队的重要一员，主要负责媒介购买和媒介策划。
麦当劳（McDonald's）和宝马汽车（BMW）也在近期召集了中国区媒介业务比稿。最终，浩腾媒体（OMD）赢得了麦当劳（McDonald's）的业务。阳狮媒体旗下的星传媒体（Starcom）成功获得宝马汽车（BMW）的中国区媒介业务。
中国零售巨头阿里巴巴集团（Alibaba）任命竞立媒体（MediaCom）作为其海外媒介策略及媒介购买代理商。服务包括旗下天猫海外、阿里云、钉钉和淘宝国际等。
详细榜单请往下看： |
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US$3,500m |
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Creative |
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Media |
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Global |
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Consultant
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None
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Incumbent |
WPP GTB |
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Participating Agencies
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Undisclosed
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BBDO
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WINNER
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GroupM
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WINNER
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US$500m |
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Media |
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China |
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Consultant
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None
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Incumbent |
OMD |
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Participating Agencies
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OMD
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WINNER
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Starcom
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US$400m |
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Media |
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China |
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Consultant
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None
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Incumbent |
Starcom |
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Participating Agencies
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Undisclosed
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Starcom
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Wavemaker |
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Participating Agencies
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Undisclosed
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Dentsu Aegis
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WINNER
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US$100m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Mcgarrybowen |
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Participating Agencies
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BBH
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
None |
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Participating Agencies
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Publicis Media
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Dentsu Aegis
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Wavemaker
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Mediacom
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WINNER
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US$100m |
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Creative |
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Media |
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Digital |
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Global |
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Consultant
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Incumbent |
TBWA |
Publicis Media |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Digital |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Madras Global
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WINNER
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US$50m |
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Digital |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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IBM iX
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WINNER
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US$50m |
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Creative |
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APAC |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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M&C Saatchi
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WINNER
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
Multiple |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Creative |
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Activation |
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US |
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Consultant
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Incumbent |
Multiple |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Creative |
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PR |
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Sponsorship |
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Activation |
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UK |
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Consultant
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None
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Incumbent |
VCCP |
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Participating Agencies
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Undisclosed
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Havas
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WINNER
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http://r3china.com/cn
