| 刚抱怨完媒介代理商的宝洁（P&G）发起了媒介比稿 |
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这个月的比稿报告中，宝洁作为世界上最大的广告主之一，在其首席品牌官 Marc Pritchard 发表 “我们只会跟愿意遵守规则的公司合作，购买媒体。这是因为我们不想在一个糟糕的媒体供应链上浪费时间和金钱。” 的评论后在英国和北欧地区发起了媒介比稿。与此同时，现代（Hyundai）在经历了全球性媒介和数字比稿后，任命了 R/GA 伦敦办公室作为其合作伙伴。
此外，许多的大公司，像默克（Merck）、渣打银行和多乐士也发起了全球性的比稿。
详细榜单请往下看： |
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US$500m |
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Creative |
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Digital |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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R/GA London
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WINNER
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US$500m |
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Media |
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UK | Northern Europe |
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Consultant
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None
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Incumbent |
Starcom |
Carat |
MediaCom |
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Participating Agencies
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Undisclosed
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In Review
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US$400m |
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Media |
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US |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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In Review
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US$300m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Starcom
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WINNER
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US$300m |
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Media |
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China |
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Consultant
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None
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Incumbent |
Starcom |
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Participating Agencies
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Undisclosed
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Dentsu Aegis
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WINNER
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US$250m |
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Media |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Mediavest | Spark
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WINNER
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US$100m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Droga5 |
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Participating Agencies
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Undisclosed
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Anomaly
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WINNER
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US$100m |
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Creative |
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Media |
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US |
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Consultant
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None
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Incumbent |
GSD&M |
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Participating Agencies
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Undisclosed
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Venables Bell & Partners
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WINNER
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MullenLowe Mediahub
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WINNER
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US$100m |
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Social |
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North America |
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Consultant
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None
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Incumbent |
KBS |
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Participating Agencies
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Undisclosed
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Laundry Service
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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Carat
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WINNER
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US$60m |
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Creative |
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Digital |
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Singapore |
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Consultant
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Incumbent |
Ogilvy & Mather |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Creative |
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Global |
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Consultant
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Incumbent |
BBH London |
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Participating Agencies
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BBDO
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TBWA
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MullenLowe
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WINNER
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Publicis One
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Media |
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Chile |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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MediaCom
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WINNER
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