| 科技巨头主导比稿大战 |
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截止 4 月，多家国际广告主发起了全球或地域性比稿，其中科技公司占比重最大。思科系统公司（Cisco） 结束了和 Goodby Silverstein & Partners 5 年的合作关系，选择了 Ogilvy 为其全球的创意代理商。
也在这个月里，咨询巨头埃森哲（Accenture）通过召集媒介比稿，最后选择了 UM 代替了其原来的媒介伙伴 WPP 旗下的 MEC。同时，随着埃森哲在全球范围内的代理商服务不断的扩大，其也成为了本月 AdAge 深度报告的对象。
详细榜单请往下看： |
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US$500m |
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Media |
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US | Canada |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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Starcom
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WINNER
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US$150m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Goodby, Silverstein & Partners |
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Participating Agencies
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Undisclosed
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Ogilvy
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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UM
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
MEC |
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Participating Agencies
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Undisclosed
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UM
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WINNER
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US$50m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Saatchi & Saatchi |
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Participating Agencies
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Undisclosed
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Nomades
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WINNER
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US$50m |
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Creative |
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Europe |
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Consultant
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None
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Incumbent |
Wieden & Kennedy |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Media |
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EMEA |
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Consultant
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None
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Incumbent |
Maxus |
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Participating Agencies
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OMD
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the7stars
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Havas Media
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WINNER
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US$20m |
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Event |
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Singapore |
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Consultant
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Incumbent |
Kingsmen |
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Participating Agencies
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Undisclosed
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Pico
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WINNER
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US$20m |
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Social |
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China |
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Consultant
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Incumbent |
Front Network |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Digital |
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CRM |
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Indonesia |
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Consultant
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Incumbent |
RED Communication |
Iris |
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Participating Agencies
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Undisclosed
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RED Communication
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WINNER
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Iris
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WINNER
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US$15m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Erwin Penland |
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Participating Agencies
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Undisclosed
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The VIA Agency
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WINNER
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