| 电信巨头召集比稿 | 
								
																										
										|  | 
																			
											|  | 
																																			
										|  | 
																			
											| 
													
														|   |  | $US700m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Mediavest Spark |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Horizon Media | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$100m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Digital |  |  
																					
																						|  |  Media |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | BBH |  
																						| Carat |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Ogilvy | 
																									WINNER
																									   |  
																						|  |  
																						| GroupM | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$80m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | TBWA\Chiat\Day |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  PR |  |  
																					
																						|  |  Asia Pacific |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Text 100 |  
																						| Cohn & Wolfe |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| WE Communications | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$50m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Dentsu Aegis |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Essence | 
																									WINNER
																									   |  
																						|  |  
																						| Mindshare | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$30m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Arnold Worldwide |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$20m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  Asia Pacific |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | 
 |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$20m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Social |  |  
																					
																						|  |  China |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | 
 |  
																				|  |  
																				| Incumbent | Front Network |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| In Review |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$20m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Creative |  |  
																					
																						|  |  BTL |  |  
																					
																						|  |  Global |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | Undisclosed |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| KBS | 
																									WINNER
																									   |  
																					|  |  |  |  | 
																																			
										|  | 
																			
											| 
													
														|   |  | US$20m |  
														|  | 
																
																	|  |  
																		| 
																					
																						|  |  Media |  |  
																					
																						|  |  US |  |  |  
																	|  |  
																	| 
																			
																				| Consultant | None |  
																				|  |  
																				| Incumbent | None |  
																				|  |  
																					| Participating Agencies | Undisclosed |  
																						|  |  
																						| Giant Spoon | 
																									WINNER
																									   |  
																					|  |  |  |  |