| T-Mobile，星巴克，Ulta Beauty 创意比稿落下帷幕 |
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本月创意比稿不断，多个市场主发起全球性比稿。移动电话运营商 T-Mobile 公布了近期发起的创意比稿结果，独立代理商 Mother 在本次比稿中胜出。阳狮西雅图（Publicis Seattle) 虽然没有参加此次比稿，但也分得部分业务。并且继续在 T-Mobile 中担任“集中购买代理商”（Agency of Record，AOR）。经过激烈的比稿后，星巴克将其在欧洲、中东、非洲三地区的创意业务委任给了 Iris 。美国美妆品牌 Ulta Beauty 发起了创意和媒介比稿，麦肯纽约（McCann NY）和 Mediahub 分别赢得其创意和媒介业务。
详细榜单请往下看：
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US$800m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Mother
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WINNER
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US$500m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Carat |
Starcom |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Creative |
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Media |
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US |
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Consultant
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None
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Incumbent |
McCann |
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Participating Agencies
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Undisclosed
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McCann
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WINNER
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Mediahub
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WINNER
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US$200m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Campbell Ewald |
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Participating Agencies
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Undisclosed
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Droga5
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WINNER
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US$200m |
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Creative |
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EMEA |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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iris
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WINNER
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US$100m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Y&R New York
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WINNER
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US$100m |
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Digital |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Accenture Interactive
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WINNER
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US$100m |
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Media |
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Europe |
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Consultant
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None
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Incumbent |
Carat |
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Participating Agencies
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Undisclosed
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MediaCom
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WINNER
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US$100m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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CHI & Partners
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WINNER
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
CP&B |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Media |
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China |
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Consultant
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Incumbent |
Mindshare |
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Participating Agencies
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Undisclosed
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In Review
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US$30m |
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Creative |
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Digital |
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Global |
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Consultant
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None
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Incumbent |
J. Walter Thompson |
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Participating Agencies
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Undisclosed
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In Review
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