比稿动态报告
2019年11月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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Media Accounts Shift in Adland - Disney, TripAdvisor, Diageo, Levi's

Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis Groupe win big in Disney's $2.2 billion media review, with both holding companies creating bespoke units for the account, while TripAdvisor has selected Havas as its global media agency. On the Creative front, Ogilvy wins Groupon for global and Accenture brings creative in-house with Droga5.

US$2,200m
  Media
  Global

Consultant

None

Incumbent

OMG

Mindshare

Carat

Horizon

Zenith

Assembly

Participating Agencies

WPP

WINNER  

OMG

WINNER  

IPG

Publicis

WINNER  

Dentsu

Horizon

US$500m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Havas Media

WINNER  

US$320m
  Media
  Global

Consultant

None

Incumbent

Dentsu Aegis

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$150m
  Digital
  US

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$100m
  Creative
  Global

Consultant

None

Incumbent

OKRP

Participating Agencies

Undisclosed

Ogilvy

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

TBWA

Participating Agencies

Undisclosed

In-house (Droga5)

WINNER  

US$100m
  Media
  US

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

UM

WINNER  

US$80m
  Creative
  Media
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

Ogilvy

WINNER  

OMR

WINNER  

OMG

WINNER  

US$50m
  Digital
  Social
  Asia Pacific

Consultant

None

Incumbent

iProspect

Participating Agencies

Undisclosed

Artefact

WINNER  

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