| 媒介比稿不断，汽车品牌成为主角 |
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在这个月的比稿报告中，总部位于英国的捷豹路虎发起了全球性的媒介比稿。然而，英国媒体几乎在同一时间曝出其投放的数字广告展现在极端组织的宣传网站，或伴随极端主义者制作的视频出现。在中国，一汽大众也发起了价值 20 亿人民币的媒介比稿。此外，美国最大的啤酒商 MillerCoors 在美国发起价值高达十亿美元的媒介比稿。OMG 旗下的英国媒介代理商 Manning Gottlieb （MG OMD）则在优步的全球媒介比稿中胜出，收获价值约为 3 亿美元的大单。
详细榜单请往下看： |
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US$1,000m |
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Media |
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US |
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Consultant
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None
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Incumbent |
IPG Agencies |
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Participating Agencies
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Undisclosed
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Connect (Publicis Groupe agencies)
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WINNER
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US$500m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Mindshare |
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Participating Agencies
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Undisclosed
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In Review
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US$500m |
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Media |
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Europe |
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Consultant
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None
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Incumbent |
MediaCom |
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Participating Agencies
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Undisclosed
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In Review
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US$400m |
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Media |
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China |
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Consultant
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Incumbent |
MediaCom |
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Participating Agencies
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Undisclosed
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In Review
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US$300m |
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Media |
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International |
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Consultant
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None
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Incumbent |
Arena Media UK |
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Participating Agencies
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Undisclosed
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MG OMD
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WINNER
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US$300m |
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Media |
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US |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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Undisclosed
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Starcom
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WINNER
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US$100m |
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Media |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Crossmedia
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WINNER
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High Wide & Handsome
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WINNER
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
Undisclosed |
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Participating Agencies
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Harrison
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Publicis Betterway
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Cheil
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US$50m |
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Creative |
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Social |
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Digital |
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BTL |
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UK |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Doner London
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WINNER
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US$50m |
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Media |
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South East Asia |
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Consultant
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None
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Incumbent |
Mindshare |
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Participating Agencies
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Undisclosed
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In Review
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US$40m |
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Media |
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New Zealand | Australia |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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OMD
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PHD
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Dentsu Aegis
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US$20m |
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Media |
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US |
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Consultant
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None
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Incumbent |
Optimum Sports (OMG) |
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Participating Agencies
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Undisclosed
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In Review
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