| 多家汽车品牌召集比稿 |
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本月比稿大战中，多家汽车品牌召集创意比稿，包括 BMW，本田（Honda）和 NIO 蔚来（Next EV Auto）。经过激烈的比稿之后，BMW 任命 GS&P 为其美国市场的创意代理商。Hakuhodo Collective 赢得本田（Honda）在欧洲的创意业务。
一些快消品牌也在进行创意比稿。日前，金佰利（Kimberly Clark）召集全球创意业务比稿，为旗下众多品牌寻找新的代理合作伙伴。WPP 集团虽然与金佰利（Kimberly Clark）拥有长久的合作关系，但此次比稿对于 WPP 集团来说也是竞争激烈。
国泰航空（Cathay Pacific）也于近期召集全球创意、媒介和社交媒介比稿。好订网（Hotels.com）决定将其亚太区的创意业务交给恒美广告 (DDB)打理。
详细榜单请往下看： |
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US$700m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Various |
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Participating Agencies
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Undisclosed
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In Review
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US$275m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
KBS |
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Participating Agencies
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GS&P
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WINNER
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Droga5
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Wieden & Kennedy
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Anomaly
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Hill Holliday
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US$250m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Droga5 |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Creative |
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Europe |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Joint
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Wieden & Kennedy
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Mcgarrybowen
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Hakuhodo Collective
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WINNER
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US$100m |
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Creative |
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Digital |
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Social |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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VML
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WINNER
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Publicis
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TBWA
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Spring Studios
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LBA
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US$100m |
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Creative |
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Media |
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Social |
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Global |
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Consultant
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Incumbent |
McCann Worldgroup |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Doner
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WINNER
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US$50m |
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Creative |
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Asia Pacific |
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Consultant
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None
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Incumbent |
Grey |
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Participating Agencies
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Undisclosed
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DDB
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WINNER
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US$50m |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Laird & Partners |
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Participating Agencies
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Undisclosed
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Publicis 133
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WINNER
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
New Company |
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Participating Agencies
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Undisclosed
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In Review
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US$30m |
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Creative |
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Digital |
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Social |
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Shopper |
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Global |
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Consultant
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None
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Incumbent |
BBDO |
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Participating Agencies
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Undisclosed
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FCB
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WINNER
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US$20m |
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Media |
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Singapore |
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Consultant
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Incumbent |
Wavemaker |
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Participating Agencies
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Undisclosed
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Havas Media
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WINNER
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