| 亚马逊，百威英博全球媒介比稿尘埃落定 |
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经过长达数月的比稿之后，亚马逊 （Amazon）和全球最大的酿酒巨头百威英博（AB InBev）的全球媒介业务比稿都已尘埃落定。亚马逊（Amazon）宣布 IPG 盟博 （IPG Mediabrands）最终赢得了这项价值 10 亿美元的全球媒介业务。百威英博（AB InBev）的全球媒介业务则由4家媒介代理商各分走一块。其中，电通安吉斯旗下的伟视捷（Vizeum）斩获最大的美国市场，成为本次比稿的最大赢家。
详细榜单请往下看： |
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US$1000m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Initiative |
MEC |
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Participating Agencies
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Undisclosed
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Mediabrands
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WINNER
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US$800m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Mediacom (US) |
Multiple (International) |
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Participating Agencies
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Undisclosed
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Vizeum (US)
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WINNER
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Mediacom (LATAM)
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WINNER
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Spark (North Asia)
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WINNER
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PHD (Australia, South Asia)
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WINNER
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US$500m |
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Media |
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Europe |
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Consultant
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None
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Incumbent |
MediaCom |
Mindshare |
360i |
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Participating Agencies
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Undisclosed
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In Review
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US$500m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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In Review
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US$233m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
MEC |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
KBS |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Grey |
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Participating Agencies
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Undisclosed
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Laundry Service
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WINNER
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US$80m |
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Media |
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US |
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Consultant
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Incumbent |
Spark |
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Participating Agencies
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Undisclosed
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In Review
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US$72m |
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Media |
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Creative |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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In Review
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US$50m |
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Creative |
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APAC |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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FCB
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WINNER
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US$50m |
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Creative |
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Asia |
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Consultant
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Incumbent |
Multiple |
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Participating Agencies
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Undisclosed
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In Review
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US$30m |
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Creative |
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Digital |
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Singapore |
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Consultant
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Incumbent |
Multiple |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Social |
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APAC |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Zeno Group
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WINNER
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