| GSK, 微软等公司召集全球媒介比稿 |
|
本月，一些横跨不同行业的公司召集全球媒介比稿，其中包括 GSK，微软，宝洁公司洗护发品牌，以及英国政府。总部位于香港的国泰航空，也在全球独立咨询公司胜三（R3）的协助下进行全球媒介和创意比稿。
除此之外，一些数字业务的比稿也在进行中。洋酒品牌百利（Bailey）近期将其全球数字业务交给 VML 打理。尼康（Nikon）的中东和亚太地区的数字业务仍然由其目前的代理商 JWT 继续负责。
中国部分，汽车业巨头英菲尼迪（Infiniti）和体育品牌彪马（Puma）都在全球独立咨询公司胜三（R3）的协助管理下正式发起创意比稿。 |
|
|
|
US$1800m |
|
|
|
Media |
|
|
Global |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
MediaCom (Europe) |
PHD (US) |
|
|
Participating Agencies
|
Undisclosed
|
|
|
In Review
|
|
|
|
|
|
|
|
US$1500m |
|
|
|
Media |
|
|
Global |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Aegis Network |
|
|
Participating Agencies
|
|
|
Aegis Network
|
WINNER
|
|
|
Wavemaker
|
|
|
Starcom
|
|
|
UM
|
|
|
|
|
|
|
|
US$800m |
|
|
|
Media |
|
|
UK |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Carat |
|
|
Participating Agencies
|
Undisclosed
|
|
|
OMD
|
WINNER
|
|
|
|
|
|
|
|
US$400m |
|
|
|
Media |
|
|
North America |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Hearts & Science |
|
|
Participating Agencies
|
Undisclosed
|
|
|
Carat
|
WINNER
|
|
|
|
|
|
|
|
US$100m |
|
|
|
Creative |
|
|
Brand Strategy |
|
|
Global |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Undisclosed |
|
|
Participating Agencies
|
Undisclosed
|
|
|
Anomaly
|
WINNER
|
|
|
|
|
|
|
|
US$100m |
|
|
|
Creative |
|
|
Media |
|
|
Global |
|
|
|
|
Consultant
|
|
|
Incumbent |
Undisclosed |
|
|
Participating Agencies
|
Undisclosed
|
|
|
January Digital
|
WINNER
|
|
|
|
|
|
|
|
US$100m |
|
|
|
Digital |
|
|
Global |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Undisclosed |
|
|
Participating Agencies
|
Undisclosed
|
|
|
Accenture Interactive
|
WINNER
|
|
|
|
|
|
|
|
US$70m |
|
|
|
Creative |
|
|
China |
|
|
|
|
Consultant
|
|
|
Incumbent |
CP&B |
|
|
Participating Agencies
|
Undisclosed
|
|
|
In Review
|
|
|
|
|
|
|
|
US$50m |
|
|
|
Digital |
|
|
U.S. |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Undisclosed |
|
|
Participating Agencies
|
Undisclosed
|
|
|
Generator Media + Analytics
|
WINNER
|
|
|
|
|
|
|
|
US$50m |
|
|
|
Digital |
|
|
Global |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
Mother |
|
|
Participating Agencies
|
|
|
R/GA
|
|
|
We Are Social
|
|
|
VML
|
WINNER
|
|
|
|
|
|
|
|
US$50m |
|
|
|
Digital |
|
|
MEA | APAC |
|
|
|
|
Consultant
|
None
|
|
Incumbent |
JWT |
|
|
Participating Agencies
|
Undisclosed
|
|
|
JWT
|
WINNER
|
|
|
|
|
|
|
|
US$50m |
|
|
|
Creative |
|
|
China |
|
|
|
|
Consultant
|
|
|
Incumbent |
Undisclosed |
|
|
Participating Agencies
|
Undisclosed
|
|
|
In Review
|
|
|
|
|
http://r3china.com/cn
