| 多家广告主召集数字比稿 |
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截止三月，多家国际广告主发起了全球或地域性比稿，其中数字比稿占的比例最重。知名黑啤健力士（Guinness）将其数字业务委任给了 R/GA， 高档德国家居品牌 Miele 也发起了美国地区的数字比稿。一汽大众和一汽奥迪（FAW-Audi-VW）在胜三的协助下的代理商比稿依然激烈地进行着。
详细榜单请往下看：
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US$1,500m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
MediaCom |
Starcom |
Others |
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Participating Agencies
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All major six holding groups
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US$600m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Havas Media |
OMD |
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Participating Agencies
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Undisclosed
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In Review
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US$300m |
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Digital |
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China |
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Consultant
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Incumbent |
Tensyn |
Multiple Agencies |
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Participating Agencies
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Undisclosed
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In Review
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US$200m |
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Media |
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China |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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PHD
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WINNER
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US$150m |
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Creative |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Deutsch
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WINNER
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Joan Creative
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WINNER
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US$100m |
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Media |
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Global |
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Consultant
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None
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Incumbent |
Essence |
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Participating Agencies
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Undisclosed
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PHD
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WINNER
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US$50m |
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Creative |
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Europe |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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VCCP
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WINNER
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US$50m |
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Digital |
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Global |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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R/GA
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WINNER
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US$50m |
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Creative |
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China |
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Consultant
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Incumbent |
Undisclosed |
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Participating Agencies
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Harrison
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WINNER
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Publicis Betterway
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Cheil
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US$40m |
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Media |
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New Zealand | Australia |
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Consultant
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Incumbent |
OMD |
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Participating Agencies
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OMD
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PHD
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Dentsu Aegis Network
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WINNER
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US$20m |
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PR |
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APAC |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Golin
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WINNER
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US$20m |
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Creative |
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APAC |
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Consultant
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Incumbent |
Ogilvy |
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Participating Agencies
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Undisclosed
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In Review
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US$20m |
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Creative |
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Digital |
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Social |
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BTL |
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US |
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Consultant
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None
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Incumbent |
Undisclosed |
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Participating Agencies
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Undisclosed
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Barker
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WINNER
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http://r3china.com/cn
