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比稿动态报告
2018年06月

欢迎浏览最新一期胜三比稿动态， 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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多家品牌召集全球创意比稿

本月，多家品牌召集全球创意比稿，多家汽车品牌参与其中。作为 WPP 最大的客户之一，福特汽车（Ford）宣布将正式召集全球创意业务比稿。大众汽车集团（Volkswagen）也在近期召集创意比稿。IPG 集团旗下的 Deutsch 与宏盟集团（Omnicom）旗下的 BBDO 将为此次比稿展开激烈竞争。雀巢（Nestle）和 Dunkin Donuts 也于近期召集创意比稿。


其他比稿业务还包括壳牌公司（Shell）召集的全球性比稿。本次比稿由全球独立咨询公司胜三（R3）协助进行，其中包括创意，媒介，电商，购物及 B2B 业务。另一个由胜三（R3）带领的比稿业务是由国泰航空 (Cathay Pacific) 召集的全球创意，媒介和社交媒介比稿业务。


详细榜单请往下看：
US$2500m
  Creative
  Media
  Global

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

In Review
US$2000m
  Creative
  Global

Consultant

None

Incumbent

Deutsch

BBDO

Participating Agencies

Undisclosed

In Review
US$1000m
  Creative
  North America

Consultant

None

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review
US$600m
  Media
  Global

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

PHD

WINNER  

US$400m
  Media
  North America

Consultant

None

Incumbent

Havas Media

Participating Agencies

Undisclosed

In Review
US$200m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture

WINNER  

US$200m
  Creative
  BTL
  Global

Consultant

None

Incumbent

Hill Holiday

Participating Agencies

Undisclosed

BBDO

WINNER  

ARC

WINNER  

Leo Burnett

WINNER  

US$150m
  Creative
  Media
  Shopper
  eCommerce
  B2B
  Global

Consultant

Incumbent

JWT

MediaCom

Participating Agencies

Undisclosed

In Review
US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture

WINNER  

US$100m
  Creative
  Media
  Social
  Global

Consultant

Incumbent

McCann Worldgroup

Participating Agencies

Undisclosed

In Review
US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

JWT APAC

WINNER  

US$50m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Starcom

WINNER  

US$50m
  Creative
  U.S.

Consultant

None

Incumbent

Anomaly

Participating Agencies

Undisclosed

Wieden + Kennedy

WINNER  

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我们提供独立的见解，分析广告运作过程和策略，以求提高广告营销的效率和效果。
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