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比稿动态报告
2017年08月

欢迎浏览最新一期胜三比稿动态， 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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亚马逊与多家汽车品牌召集比稿

在这个月的比稿报告中，零售业巨头亚马逊（Amazon）发起了价值 10 亿美元的全球性的媒介比稿。竞立媒体（MediaCom）赢得瑞士奢侈品公司历峰集团（Richemont）全球媒介代理业务。此外，一些汽车品牌也召集比稿。雪铁龙（Citroën）汽车公司召集比稿，寻找全球创意代理商。在中国，蔚来汽车 (Next EV Auto) 在胜三 (R3) 的协助下发起媒介比稿。



详细榜单请往下看：
US$1000m
  Media
  Global

Consultant

None

Incumbent

Initiative

MEC

Participating Agencies

Undisclosed

In Review
US$400m
  Creative
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Grey and Mediacom

WINNER  

US$400m
  Media
  Global

Consultant

None

Incumbent

Blue 449

Participating Agencies

MediaCom

WINNER  

Publicis Media

Interpublic

Havas

Dentsu Aegis
US$200m
  Creative
  Global

Consultant

None

Incumbent

Les Gaulois

Participating Agencies

Undisclosed

BETC

WINNER  

US$100m
  Creative
  Media
  Global

Consultant

None

Incumbent

Hill Holliday

Dentsu

Mindshare

Participating Agencies

Undisclosed

Heat

WINNER  

m/SIX

WINNER  

Wunderman

WINNER  

US$50m
  Media
  South East Asia

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

MEC

WINNER  

US$50m
  Media
  China

Consultant

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review
US$50m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

McCann Worldgroup

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review
US$30m
  Social
  South East Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

We Are Social Singapore

WINNER  

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我们提供独立的见解，分析广告运作过程和策略，以求提高广告营销的效率和效果。
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