Helping the Singapore EDB Find Global Agency Partners


The Singapore Economic Development Board’s question was, “How can we find best-in-class in-market agency partners that fulfil an integrated, through-the-line scope?”


R3 was hired to lead an agency review in the United States, Germany and Japan, as well as the domestic market in Singapore, and was also brought on as the EDB’s long-term agency management consultant.


R3 managed the global pitch process resulting in 40 submissions across 4 markets, with 14 agencies short-listed and final 4 appointments.